How’s Your Brand Health Today? A simple check

I’ve been talking to a few people about how to share this Brand Health Check — whether I should be creating a quiz or form, rather than sending the questions directly and inviting you to reply.

And yes, replying to an email does take a bit more effort.

But after sitting with that for a while, I realised I’m actually okay with that. Because the people who pause, think, and reply tend to be action-takers and decision-makers — and they’re the people I do my best work with.

So this is intentionally more hands-on. Maybe even a quiet test of who’s really in. (I may yet eat my words and build a quiz, but I want to try this first.)

Like I mentioned last week, I’ve been thinking a lot about what happens when a brand is almost working.

The mission is usually solid.
The work is genuinely good.
But things still feel harder than they should.

That’s often when founders decide they have a marketing problem, so they spend money on ads, or ask ChatGPT to write a social post (no shade, most people do). But more often than not, it’s not a marketing issue at all.

It’s a clarity issue.
And that’s where brand comes in.

So, I’ve put together something genuinely useful: a free Brand Health MOT, inspired by the work I did with Hospital Rooms (case study coming soon).

It’s a short set of questions you can answer in 10 minutes or less.

Simply reply with Yes / Sort of / No for each question, and I’ll send you:

• a Brand Health snapshot
• where your biggest opportunities lie
• a clearer sense of what to focus on next

The Brand Health MOT

1. Can you clearly describe what your brand stands for in one or two sentences?
2. Do your key audiences consistently understand your mission and purpose?
3. Does your brand promise reflect the value you deliver, and is that obvious to others?
4. Are your values or guiding principles meaningful and distinctive?
5. Do your communications (website, social, brochures) reflect a clear brand story?
6. Is it easy for people to understand and engage with your brand across channels?
7. Does your visual identity reflect your brand story and feel consistent everywhere?
8. Do you, your team, or stakeholders live and communicate your brand values?
9. Does your brand guide decision-making, or is it mostly aesthetic?
10. Do you feel confident about the steps you need to take to grow your brand?

Over to you,
Danielle

P.s I want to say thank you and hello to my newest subscribers; Anil, Nana & Chris.