Brand Strategy Insights
Talking about all things branding. Sharing news, industry insights and expert opinions with you.
Leading High-Performance Teams with Kate Richardson-Walsh
Olympic gold medallist Kate Richardson-Walsh shares how GB hockey built a winning culture, and why turning your values into everyday behaviours matters for teams and brands.
Why your brand is inconsistent, and what to do about It
Nearly half of business owners struggle with brand consistency, but the real problem is a lack of clarity, not a lack of good design.
From Failure to Success: Lessons from Daniella Genas, Founder of Be the Boss
Be the Boss founder Daniella Genas shares her lessons on learning from failure, avoiding burnout and building a strong mindset as an entrepreneur.
Sustainable Periods: How Here We Flo Built a Brand by Breaking Taboos
Here We Flo co-founder Susan C. Allen Augustin shares how humour, sustainability and clear values helped them challenge period stigma and land in Tesco and Boots.
Connecting with your audience through branding with Caroline McQueen
Why it’s important to look at the big picture when building brands
Is Guinness Really Good for You? What Brands Don’t Tell You About Alcohol
“Guinness is good for you” shows the power of brand messaging, and Alcohol Free Coach Carol Urry reveals what the drinks industry doesn’t want us to know.
Building a Personal Brand and a £20 Million Funnel with Danny Allen-Page
Gravity 7 CEO Danny Allen-Page shares how to stay motivated, build a personal brand on strong foundations, and what’s behind a client funnel that’s made £20 million in sales.
How rebranding skyrocketed the Body Fix Coach's revenue
After undergoing a strategy and a rebrand, The Body Fix Coach experienced extraordinary growth of 450% in revenue.
3 Decades of Branding with Simon Dixon
A chat with Simon Dixon, the co-founder of Dixon Baxi, a powerhouse branding agency.