On a recent episode of Build Better Brands, I welcomed Danny Allen-Page, CEO of Gravity 7, to discuss his experiences building his brand, as well as his tips for building a personal brand and helping others do the same. As an entrepreneur, Danny admits that he struggles to celebrate his successes, always chasing the next goal and pushing himself to grow his business. His passion lies in coaching, but he acknowledges that his agency must first be in a position to operate independently before he can focus solely on coaching. He is working to build the infrastructure necessary for the agency to continue to grow without him at the helm.
Building a brand or a business, as well as being a coach, is no easy task, and Danny urges business owners to be mindful of the challenges involved. He emphasizes the importance of understanding what motivates and drives you, and finding ways to “gamify” those factors in order to stay motivated. Social media can be a valuable tool for gathering information and inspiration, but taking everything with a grain of salt, and adapting the advice you receive to fit your own unique situation.
One notable success story Danny shared is a client’s funnel that has generated £20 million in sales since 2020, averaging between £800,000 and £1 million per month. He attributes this success to several key factors: synergy, an irresistible offer, a growing market, and an effective sales funnel. He notes that many people have an offer and sales system in place, but lack the market demand necessary to grow their business to the same level.
When it comes to building a personal brand, it’s important to understand your values, target audience, and unique selling proposition. Too many people focus on visual elements like logos and brand identity, without first taking the time to understand these fundamental aspects of their brand. Consistency is also key when putting out regular content, even if it’s not always of the highest quality, in order to build the habit of consistency. Over time, the quality of your content will naturally improve, and you can begin to invest in more polished branding elements.
In conclusion, my discussion with Danny Allen-Page provided valuable insights into building better brands, personal branding, and entrepreneurship. It is clear that building a successful brand or business is not an easy task and requires hard work, dedication, and perseverance. Danny experience as a CEO of a disruptive marketing agency shows that to achieve success, you need to focus on building an infrastructure that allows your business to grow and expand. Additionally, it is important to understand who you are, who you help, and how you can help them to build a brand that resonates with your audience.
Aspiring entrepreneurs can learn a lot from this approach to gamifying what motivates and drives you to stay focused on the task at hand.
Ultimately, building a brand or business takes time, patience, and consistency. By focusing on your values and understanding your audience’s needs, you can put out consistent content that will help you establish your brand’s voice. As your brand grows and gains momentum, investing in branding and other initiatives can help you take it to the next level.
Episode 39 of Build Better Brands Sales Funnels And Understanding Your Values With Danny Allen-Page is an excellent resource for anyone looking to build a better brand and succeed as an entrepreneur. To listen, search ‘Build Better Brands’ on your favourite podcast platform or head to the podcast page
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