Blog

Talking about all things branding. We share news, industry insights and expert opinions with you.

Build Better Brands Sustainable Periods: The Journey of Here We Flo

"We were really intentional from the start to spend the time thinking about our mission, our vision, our values, and then we got to design our recruitment processes... That's how you're bringing people into the company and those values are a part of that from that first phone interview."

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July 23, 2024

Connecting with your audience through branding with Caroline McQueen

Embracing innovation can be a challenge, but it's crucial for brands and businesses to stand out. Caroline McQueen's insights shed light on navigating the demand for innovative products and connecting with your audience through branding.

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May 7, 2024

3 Decades of Branding with Simon Dixon

In our recent podcast chat, I had the pleasure of sitting down with Simon Dixon, the co-founder of Dixon Baxi, a powerhouse branding agency known for its cutting-edge creativity and innovative approach to design. Our conversation was a real eye-opener, packed with insights into the world of branding and creativity, all delivered in Simon's down-to-earth style.

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April 2, 2024

Unveiling the Entrepreneurial Journey: Insights from Daniella Genas, Founder of Be the Boss

In a recent podcast episode, I interviews Daniella Genas, the founder of Be the Boss. Daniella's journey is a testament to the importance of vision, intentionality, diversity, and personal growth in entrepreneurship. Discover how embracing failure and optimising workload can lead to sustainable business success.

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September 8, 2023

5 Simple Steps to Consistent Branding

Imagine having a magic wand that could effortlessly align your brand across all platforms, leaving a lasting impression on your customers, and fast forwarding your business towards success. Well, that magic wand is closer than you think! Brand consistency isn't just a buzzword; it's a powerful tool that can transform your business from good to exceptional. It's the secret sauce that builds trust, recognition, and sets you apart from the competition.

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August 2, 2023

Alex Hormozi $100M Leads Book Launch

Mozination, brand builder, entrepreneurs - it’s true. On the 19th of August, Alex Hormozi wants to give you (and me) a huge gift that he's secretly been working on for over 4 years. It predates 100M Offers (his last book) and he's never spoken about it publicly before. The catch? You have to turn up live to get it. ;)

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July 26, 2023

Health, Wealth And Happiness With Natalie Bailey

Hello fellow entrepreneurs and brand enthusiasts! I'm excited to share with you the latest episode of the Build Better Brands podcast, where I had the pleasure of interviewing the incredible Natalie Bailey. As a business owner and confidence coach, Natalie has a unique perspective on how we can elevate our businesses and unleash our inner confidence. Trust me, this episode is packed with valuable takeaways that can transform not only your brand but your entire life.

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July 19, 2023

Presenting Confidence With Andrea Pacini

In this episode of Build Better Brands, presentation coach Andrea Pacini shares his expertise on becoming a confident presenter and delivering impactful presentations. As technology takes center stage in the post-pandemic world, Andrea emphasises the importance of paying attention to technical aspects for online presentations, such as microphone quality, webcams, and lighting. Effective communication is the key to building a memorable brand and growing a business, with a compelling message tailored to the audience's needs and delivered with confidence.

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July 11, 2023

New episodes in the making! 👏🏾

New episodes of Build Better Brands in the making - Matt Fiddes - coming soon!

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June 29, 2023

Leading High-Performance Teams – with Kate Richardson-Walsh

In this captivating episode of Build Better Brands, I had the honour of sitting down with Kate Richardson-Walsh, ex-GB hockey captain and national record holder, to explore the intersection of team building in sports and the business world. Kate's wealth of knowledge and experience as a leader on and off the pitch provides a unique perspective on how to harness the power of teamwork and elevate your brand to new heights.

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June 8, 2023

How Rebranding Skyrocketed The Body Fix Coach’s Revenue

Discover the remarkable success story of The Body Fix Coach, whose revenue soared by an astounding 450% following their strategic rebranding in mid-2022. By asking the right questions, identifying challenges, collaborating closely with clients, and adopting a strategy-first approach, they transformed their business.

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May 12, 2023

The Importance of Taking Action

Don't just sit on the sidelines and wait for success to come to you...

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April 25, 2023

The Importance of Integrity and Honesty in Business

Values like honesty and integrity are crucial for business success, especially when it comes to branding. Putting in the effort to create a clear and consistent brand identity will pay off in the long run.

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April 13, 2023

What have values and sales got in common?

Building a brand or business takes time, patience, and consistency. Focusing on your values and understanding your audience's needs is a great place to start.

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March 21, 2023

5 Reasons to do a brand audit

There are several reasons why a company might want to conduct a brand audit. Here's 5.

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March 3, 2023

How to create “thumb-stopping” content

How do you create content that can speak to customers through all of the noise, and gets them to stop and focus on what you have to say?

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February 24, 2023

I can see those Guinness ads now “Guinness is good for you”…

It's funny isn't it, the more you hear something the more you start to believe it.

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November 24, 2022

Don’t try to be everything for everyone! 👏🏾

Figure out what your niche is and target in on what sort of pain points your target audience is facing.

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September 1, 2022

What are Your Goals?

So, over the weekend I decided to start writing in my journal (again).

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September 1, 2022

Our New Website is Live!

Our new website is here-browse at your leisure!

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September 1, 2022