Hey brand builders! 👋🏽
Have you ever come across a post on social media that was so good, you couldn’t help but stop scrolling?
That’s what we call “thumb-stopping” content, and it’s the dogs b**… ok lets call it the “creme de la creme” of social media marketing. 🤩
As marketers, our goal is to create something that not only captures attention but holds it long enough for the viewer to engage and take action. Whether it’s a striking image, a witty caption, or a powerful video, thumb-stopping content is what sets you apart on social media. 🔥
Thumb-stopping content is becoming increasingly important as social media platforms continue to grow and become more competitive. Here are some key elements that can help make your content thumb-stopping:
- Eye-catching visuals: Whether it’s an image or a video, your content needs to be visually appealing and attention-grabbing. Use bright colours, bold typography, and high-quality (no pixilation here please) images to make your content stand out.
- Authenticity: In a world where people are bombarded with marketing messages, authenticity is key. Create content that feels real and relatable, and don’t be afraid to show the human side of your brand.
- Emotion: People are more likely to engage with content that creates an emotional response. Whether it’s humour, inspiration, or maybe we’re just like “wow!”, try to tap into your audience’s emotions to create content that they connect with.
- Relevance: Your content should be relevant to your audience and aligned with your brand values. Use social listening tools to understand what your audience is talking about and create content that speaks to those topics.
- Clear messaging: Make sure your message is clear and keep it short and sweet! Use simple language and focus on one idea at a time to avoid confusing your audience.
Overall, thumb-stopping content is about creating something that stands out and connects with your audience. By focusing on these key elements, you can create content that stops thumbs in their tracks and drives engagement for your brand.
So if you want to get creative – be bold, get in touch, and let’s create some content that stops thumbs in their tracks! 🚫 👍🏽