Talking about all things branding. We share news, industry insights and expert opinions with you.
"We were really intentional from the start to spend the time thinking about our mission, our vision, our values, and then we got to design our recruitment processes... That's how you're bringing people into the company and those values are a part of that from that first phone interview."
Embracing innovation can be a challenge, but it's crucial for brands and businesses to stand out. Caroline McQueen's insights shed light on navigating the demand for innovative products and connecting with your audience through branding.
In our recent podcast chat, I had the pleasure of sitting down with Simon Dixon, the co-founder of Dixon Baxi, a powerhouse branding agency known for its cutting-edge creativity and innovative approach to design. Our conversation was a real eye-opener, packed with insights into the world of branding and creativity, all delivered in Simon's down-to-earth style.
In a recent podcast episode, I interviews Daniella Genas, the founder of Be the Boss. Daniella's journey is a testament to the importance of vision, intentionality, diversity, and personal growth in entrepreneurship. Discover how embracing failure and optimising workload can lead to sustainable business success.
Imagine having a magic wand that could effortlessly align your brand across all platforms, leaving a lasting impression on your customers, and fast forwarding your business towards success. Well, that magic wand is closer than you think! Brand consistency isn't just a buzzword; it's a powerful tool that can transform your business from good to exceptional. It's the secret sauce that builds trust, recognition, and sets you apart from the competition.
Mozination, brand builder, entrepreneurs - it’s true. On the 19th of August, Alex Hormozi wants to give you (and me) a huge gift that he's secretly been working on for over 4 years. It predates 100M Offers (his last book) and he's never spoken about it publicly before. The catch? You have to turn up live to get it. ;)
Hello fellow entrepreneurs and brand enthusiasts! I'm excited to share with you the latest episode of the Build Better Brands podcast, where I had the pleasure of interviewing the incredible Natalie Bailey. As a business owner and confidence coach, Natalie has a unique perspective on how we can elevate our businesses and unleash our inner confidence. Trust me, this episode is packed with valuable takeaways that can transform not only your brand but your entire life.
In this episode of Build Better Brands, presentation coach Andrea Pacini shares his expertise on becoming a confident presenter and delivering impactful presentations. As technology takes center stage in the post-pandemic world, Andrea emphasises the importance of paying attention to technical aspects for online presentations, such as microphone quality, webcams, and lighting. Effective communication is the key to building a memorable brand and growing a business, with a compelling message tailored to the audience's needs and delivered with confidence.
New episodes of Build Better Brands in the making - Matt Fiddes - coming soon!
In this captivating episode of Build Better Brands, I had the honour of sitting down with Kate Richardson-Walsh, ex-GB hockey captain and national record holder, to explore the intersection of team building in sports and the business world. Kate's wealth of knowledge and experience as a leader on and off the pitch provides a unique perspective on how to harness the power of teamwork and elevate your brand to new heights.
Discover the remarkable success story of The Body Fix Coach, whose revenue soared by an astounding 450% following their strategic rebranding in mid-2022. By asking the right questions, identifying challenges, collaborating closely with clients, and adopting a strategy-first approach, they transformed their business.
Don't just sit on the sidelines and wait for success to come to you...
Values like honesty and integrity are crucial for business success, especially when it comes to branding. Putting in the effort to create a clear and consistent brand identity will pay off in the long run.
Building a brand or business takes time, patience, and consistency. Focusing on your values and understanding your audience's needs is a great place to start.
There are several reasons why a company might want to conduct a brand audit. Here's 5.
How do you create content that can speak to customers through all of the noise, and gets them to stop and focus on what you have to say?
It's funny isn't it, the more you hear something the more you start to believe it.
Figure out what your niche is and target in on what sort of pain points your target audience is facing.
So, over the weekend I decided to start writing in my journal (again).
Our new website is here-browse at your leisure!